Many companies have transitioned to work from home mode due to the overwhelming lock-down situation in the face of COVID-19. The good news is that if you adopt certain prevailing marketing strategies with a new approach and an innovative edge added to them, your business can thrive in this challenging environment.
While these unprecedented times are bringing some challenges on to the surface; there are many B2B companies with established sales and marketing practices that are thriving and providing relentless business support to their clients.
B2B companies that provide demand generation services with integrated email marketing services have the capacity to bring maximum results to their clients in these challenging times.
Statistics show a realistic and optimistic picture of how email marketing can be an effective tool to drive revenue:
Research that 59% of B2B professionals say that email marketing is their most successful revenue-generating tool. Research also says that companies that share useful content via email receive a 44% return on investment.
Given the advantage of big data and intent data; email marketing can target specific customers or prospects and the information of services or products can be delivered straight to the inbox of a company’s best prospects.
There are many advantages to email marketing that can help businesses drive revenue.
Attracting the Right Prospects:
If you want to attract customers from a specific target audience; email marketing is one of the most effective tools to do just that. You can reach them anywhere, anytime email marketing campaigns.
Cost-Effective:
Email marketing when done with the help of the right experts can give you the highest ROI. Targeting of the best prospects is key and will achieve the best results.
Measurable:
Measuring the impact of any marketing activity is important, to determine the success of the campaign. With email marketing, a measurement can be done by tracking conversions and/or conversion rates.
Focused Target Audience:
Email marketing will achieve the best results by targeting the best prospects in the campaign. Targeting can be done by company size, job title, industry, geography, intent, installed technology and many other targeting criteria.
Conclusion:
Email marketing is proven to be one of the most effective ways to reach your best prospects and achieve maximum ROI. Email marketing can be an excellent combination with demand generation, b2b lead generation and content syndication. Email marketing continues to be a successful marketing tool for many companies worldwide.
Have you been waiting to reach out to your target audiences through email marketing and have been looking for an experienced expert to do so? Get in touch with us now to witness how we can help you!
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