Let’s face it; B2B Lead Generation isn’t a cakewalk and it entails a lot of challenges! However, given the technological disruption and social media proliferation into our lives, it certainly is helping everyone to simplify the B2B journey!
If you look at options and techniques that might be slightly different from the ones that are more obvious; lead generation can still become a happy-experience for marketers.
To begin with, it can be a challenge to understand where and how a lead was generated. Was it an outcome of a single activity or was it a result of a combination or series of activities that are difficult to judge at times. Though it might be possible to track the lead, on an average, B2B leads can be quite unquantifiable. But that doesn’t stop anyone from generating leads and here are some proven techniques that can guarantee B2B lead generation for your business.
Social Media:
Being omnipresent on Social Media does help to bring in more leads. Though it may not be the primary source of lead generation, it is an effective channel to establish your brand’s presence online. Besides, Social media can help direct visitors to your website. Ideally, if you help visitors navigate to your landing page or website through multiple links it can certainly be a useful strategy towards creating leads.
You can create new opportunities for B2B lead generation by letting your users sign up for your company newsletters. By using either Facebook or LinkedIn, or both, the newsletter can be a good source for accelerating B2B lead generation.
It is also essential to rightly position call-to-action on your social media posts or on your landing page. This is another way of engaging your audiences for better business outcomes.
Giving Away:
The ‘give-away’ marketing technique may work for you if you want to engage audiences and also build long term relationships. Building relationships is crucial to successful B2B marketing and sales and hence this technique can work to attract and engage a prospect.
Thus, giving away some of your valuable resources such as an e-book, a step-by-step guide, free or limited free access to some tools, thought leadership advice, etc. can go a long way in getting leads and also converting them.
These techniques can surely get you started off if you want to generate more leads, but if you want to delve deeper into knowing how to attract more leads by using other techniques as well, stay tuned!