Amid all the changes in the market, what has also predominantly changed is the buying process of the customer. With most businesses operating virtually and leveraging tools to have a better outreach; the customer too seems to have adopted new ways of buying and purchasing. Today’s customers are not only tech-savvy; they are also very well aware of what they want and they have ample amount of information available on digital platforms to a make a well informed decision.
Today’s customers make their buying decisions way before their first contact or communication with you! This means that as a marketer and a lead generation evangelist; you need to know the customer journey very well and have enough data with you about the customer to help him navigate and encourage him to make a purchase from you.
This is where the best lead generation tactics help! This blog discusses 3 such practices that will sway the customers towards buying from you.
1. Accurate Buyer Persona:
Since we talk about customers and how to sway them into the direction that you want them to while making the buying decisions; the first question you need to ask yourself is, are you well equipped with the right knowledge based on strong data support about a particular buyer persona. And the answer to this should be a definitive yes if you want to succeed in lead generation. When you know what to offer to your buyer personas and when they realize that you know them well; they will most likely prefer to make the purchase from you.
2. Perfect identification of success metrics:
Your past lead generation strategies and most importantly the results, offer you an opportunity to fully know where you are headed and if the direction you are headed is right or wrong. The metrics and the analysis can give you a deep insight into what’s working and what’s not!
So how do you measure the success of your lead gen campaign?
There are several ways to do that. One of them is identifying the organic traffic; something that can help you to understand how many people have found you rather than you having to find them. There are also other ways to measure the effectiveness of your efforts such as the cost per lead, bounce rate, click through rate etc. These are small entities that have the power to define the bigger picture when it comes to lead generation.
3.Clear Objectives and Goals:
This one probably comes first, but sometimes when you have outlined the process or a roadmap, it’s always best to go back to the pre-defined objectives that you have outlined at the beginning of the process. This helps in perfectly aligning each step of the process with the goals.
Having clear and well-defined goals is highly essential for successful lead generation. So having clarity about what exactly do I want to achieve out of this campaign, what numbers am I looking at to be able to say I am achieving what I set out to achieve, how is my strategy road map aligned with the objectives, are the sales and marketing teams on the same page, are the goals and processes in-line with the budgetary allotment, is the management agreeing with the goals and how much time do I have to reach my goals.
These are critical questions and the answers to these questions is the best strategy you will ever have, as it will help give you a more realistic picture of the lead generation goals that you would be striving hard for to achieve!
Conclusion:
Best practices can be different for different organizations, but if you make sure the above three practices are a part of your lead gen campaigns; you can be sure of the results.
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