Content syndication can be one of the most successful lead generation methodologies for B2B companies. Yes, you heard that right. A strategic solution in lead generation; companies should tap the huge potential of content syndication to generate demand that can create interesting results!
Content syndication is yet to be explored to its optimal level. It is becoming more and more popular with B2B folks and why not; after all it’s showing spectacular results in terms of good leads and ROI. So how does content syndication make a difference for lead gen targets or goals?
Here are some aspects of content syndication that you can use to create more leads for your business growth.
So what exactly does Content syndication do?
- Help generate more demand for your services
- Create new opportunities with more visibility
- Help find good leads who are interested in buying
- Enhance sales and increase revenue
If these points aren’t good enough then what is? Aren’t these some of the major goals for lead gen companies? In fact these are some of the most sought after goals for many B2B companies and content syndication can help them achieve it!
Your content deserves an audience:
Content Syndication is an opportunity to expose your content to new audiences by publishing and distributing your content through various different channels via third-party platform. Through content syndication you have an opportunity to educate, delight, engage your audiences and make them come to you.
If your existing content is performing well, this is taking it a step ahead. In fact, good performing content deserves bigger and more audiences. It is time that your incredible content that has a lot of value deserves many more target audiences out there who are looking for some good content assets. Content syndication is the bridge between you and your leads and it can be a beginning of a long term relationship that can help you convert leads into customers.
Data that proves the growing importance of content syndication:
65% use content syndication as a core lead generation tactic
71% see interactive content delivery as an influential tactic
47% plan to increase the scope for content syndication
This data reveals that content syndication is definitely on a rise and companies should now see the direct benefits of this activity.
Here is how content syndication can help grow your business:
Lead generation machine:
With content syndication, you tap into third party platforms to directly expose your content, and increase your visibility for new audiences to notice you. Many of these users could be a target audience for you and this could be one of the best tactics for you to attract them to your services. With this you can directly connect with your audiences and get them to know who you are and give them an opportunity to discover you.
Brand awareness heightened:
More leads will come with greater brand awareness. Establishing brand awareness through content syndication has huge returns. Once more and more people start seeing your presence online through your content assets and your marketing efforts resonate with their needs; leads will start increasing and some very good leads might come your way.
Syndicating content lets people know you very well and also make you stand out amid this crowded competitive market. An established brand identity can surely pull your prospects towards you. This can also create an opportunity for you to understand who is interested in you and who your target audience is.
Here are some more benefits of content syndication:
- Increase in lead volume
- High return on investment
- Enhanced lead quality
- Expanded reach of target audience
- Increased lead nurturing
Conclusion:
Now that the role of content syndication is clear; its best you team up with a content syndication partner who is experienced in it or even better; a service provider in lead gen and content syndication; would be best to help you drive value out of content assets and thus increase sales. So the next time you think of content distribution think content syndication instead and contact the experts.
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