Timing is everything in b2b! Going ahead in 2021, it is also going to be about the right data being made available at the right time and for the relevant buyers to empower lead conversion.
Intent Data can make the impossible possible and get all the above parameters aligned and streamlined for you to succeed in b2b sales and marketing.
There is no doubt that the unprecedented surge in intent data is here to grow your business. So let us find out more about this powerful tool that brings you closer to conquering the lead generation challenges in b2b.
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To go by the statistics, a recent survey showed that the vast majority of marketers, almost 94% of them agree and 38% strongly agree that using data to track the buyer intent can give sales and marketing the necessary competitive advantage in the year ahead. (Source- Ascend2)
Intellitech Solutions partners with Bombora, the leader in intent data, find out more
The Right Timing-
Intent signals are used to decode the insights about specific buyer challenges and pain points and the overall buyer behavior. This is the strength of intent data.
It can also provide insights that can help you to be proactive and determine or predict the buyer behavior early on.
The timing about when and where the buyer would enter the market and what would he most likely buy is precisely the information that intent data provides you with through the intent signaling.
It sets the right time for you to be in front of the buyer or prospect and lets you take the course of action in a timely manner before they divert to other competitors.
It is all about timing, and any lag in timing can make you lose the opportunity. With so many choices available to the customer in the market today, being proactive can help tremendously.
The Right Buyer-
Intent data can enhance your chances to sell the right product or service to the right prospect at the right time. Through intent signals one can determine the intent of a buyer’s decision to act.
The right buyer is also searching for similar services or products such as yours and is ready to buy. Even those customers who are looking for valuable insights to be able to take a decision can be a prospective buyer. So, intent helps to identify such buyers in the open market and helps you to communicate with the right buyer at the right time.
The Right Data-
After all it is data that is the lifeline of b2b. Intent gives you data that is authentic.
This kind of data is obviously more appropriate, accurate and effective. With intent data you can list out priority targets or lists that can help you to know where to focus and when.
It can also help you with identifying new locations, new targets amid the wide spread market from all over the globe.
Conclusion-
What matters today in b2b sales and marketing is not just the revenue, but the relationship with your customer too.
With intent data you can not only get around the prospect at the right time, but to do so with the right approach and messaging is what matters the most.
What is the use of data if you can’t leverage it to build relationships?
Intent data is therefore the wholesome and comprehensive solution that b2b marketers have always wanted to get one step closer to closing deals and enhancing the ROI.
This is the third blog in our series of Intent data blogs. Here are the previous two blogs for you to read.
How to use Intent Data at its best to Augment B2B Business Growth
Why b2b companies should invest in Intent Data today and in the future