Generating b2b leads and converting those leads into customers isn’t an easy job. Technology companies often struggle to come up with the best techniques that can generate more leads that convert.
Simply using in-house techniques and resources isn’t enough for reaching out to specific target audience and for capturing and nurturing leads too. It may be due to various reasons such as lack of expertise or experience, absence of marketing mix or lack of innovative strategies. In such a scenario, having a demand gen partner can always help technology companies find new opportunities to get more leads!
Innovation-
When it comes to lead generation, there this one element that could be lacking in today’s tech company strategies and that is innovation! Innovation in strategies and a strategic mix that can enhance lead generation and conversion to a great extent comes from expertise and knowing the prospects well. For example, a demand gen partner can use Omni channel approach to get more leads and create more opportunities to enhance sales.
A demand gen partner can use more innovation in messaging, communication and in their sales approach that can help tech companies to reach out to a wider audience and motivate the prospects to make quick buying decisions.
Solid email campaigns-
Demand gen partners often study the buyer personas in detail to be able to reach out to them effectively through email campaigns. An email campaign is only as strong as it can convey the right message to the right target audience. Tech companies often have specific target audience from different tiers and catering to these needs focused and customized messaging.
Having a demand gen partner means having dedicated resources for different campaigns. This dedicated time and effort can bring better results in terms of reach, lead nurturing and lead conversion.
Retargeting-
Having a demand gen partner means having an expert who knows how and whom to retarget. Technology companies often go searching for new leads forgetting about those leads that had once shown the inclination but did not convert.
One can offer good and unique deals, verify data and communicate with a new approach. The advantage you get while retargeting is that you already know the prospect to a certain extent. So you don’t really have to build the profile from the scratch.
What’s important is that you focus your resources and expertise on those prospects who didn’t convert the first time. You can use Google Ads, social media or email marketing campaigns to retarget and get them back into the loop.
Here are a few things that demand gen partners can help achieve-
- Identify high sales opportunities
- Capture leads that are most likely to convert
- Create more brand awareness and visibility
- Reach out with strong and relevant messaging
- Offer unique content assets to generate more demand
- Communicate strategically for further engagement
- Create differentiation for technology companies in the market
- Retain and retarget leads for more chances of conversion
- Shorten sales cycles for better ROI
Conclusion-
Technology companies can create leads in-house but they are definitely better off with a demand gen partner who has years of experience, knows the pulse of the market and has the expertise to grab the right leads and convert them in less time.