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In today’s b2b market, creating good content alone isn’t enough.  If you really want to put content to good use, you need to focus on content distribution and marketing.

Content syndication can help you to optimize content, get more people to see your content and your brand, thus creating more opportunities to attract leads and enhance sales.

B2B marketers often struggle with the issue of having a limited or ineffective market reach. With limited and repetitive options chosen for content distribution, the scope of growth becomes narrow. Wider market reach can naturally increase your chances at enhancing sales.

What b2b marketers need today is unlimited options to distribute content and a wider reach for better sales.

The process of republishing content on a third-party website and collaborating with partners for content distribution creates higher chances of attracting more leads. This is a powerful way to collaborate for more business.

Third-party websites are delighted to get more content being shared through their website and your content gets a bigger audience by increasing the chances of attracting more business.

Attract more website visitors

One of the important platforms for attracting more visitors to see your products or services is through your website. Often marketers think of a website as a one-time activity. But it is not true!

Today, the website acts as a lead magnet for b2b companies. When you syndicate content on a third-party website with backlinks to your own website, you are attracting potential leads. This is a huge opportunity for allowing more and more people from all over the world to see who you are and what value your brand can bring to them.

Content syndication is one of the most lucrative options if you want to bring more visitors to your own website. Once you start getting more visitors, it is then not very difficult to divert them to the landing page or get them to fill the form, or simply get to know these prospects well for building a rapport with them.

Identify the right target audience

Content syndication is intelligent to work. Just because you have good content should not simply upload it to every other third-party site or collaborate with a partner. It’s a strategic activity wherein you need to choose the right channels, relevant third-party websites, and also the right partners so that your content reaches the relevant audience through content syndication.

It’s very important that your content reaches the target audience who will be interested in your services and also those who are actually looking for your kind of services or products.

Several b2b companies have started adopting content syndication for more benefits against traditional content distribution methods. The tricky part of content syndication is in realizing how to choose the right channels and third-party websites. You also need to evaluate the need for guest blogging and related activities. But most importantly you need to evaluate your content syndication goals. Not all companies need content syndication, but most of them will benefit if they do it.

Conclusion-

A powerful content distribution strategy is paramount if you want to bring more leads through content. Before you start with content syndication, it is important to know why you need it, what are your goals and what is it that you want to achieve. Once you have clear goals, it will help you to choose the channels, methods, and partners for content syndication that are unique to your business type and to your target audience too.

Ideas and innovative strategies can surely bring more leads. Data, insights, and a multichannel approach can help b2b marketers attract and convert leads. 2021 is certainly the year to think out of the box and leverage what you already have in order to convert leads and enhance sales.

This blog talks about some of the best-chosen techniques that you should use in 2021 that will help you to grab the best leads and even give you some new ideas for converting leads quickly.

Grab the leads with Account-Based Marketing– Shift your focus from the top of the funnel for a while and move it to the targeted accounts and the right leads. This guarantees lead conversion. After all, you want to convert the leads and not just chase them. ABM is your thing if you want to convert leads and build relationships.

Use diverse plans for better results– Make sure you adopt a mixed bag of strategies and activities that will yield you the desired results. Instead of sticking to just one of two channels, adopt a multi-channel approach and bring more diversity in your marketing strategies. It will enhance and multiply your opportunities for more lead conversion.

Optimize your website– As plain as it may sound, it is actually one of the most critical things to be done if you want more leads. There was a time when designing and developing a website was a one-time job and the same content existed on the website for ages. But it’s no longer the same today.

Today your website is your lead magnet. Most of the visitors landing on your website could be leads and many of them would actually be interested in engaging with you further. Make sure you optimize the website by updating the design, have great and fresh content and have smart CTAs placed at the right place.

Focus on communication– Sales will exist as long as communication will exist! Great communication is the key to enhanced sales and more leads. This is the age of communication and there couldn’t have been a better way of getting those leads converted than by engaging in conversations with the prospect. Talk with them what they want to hear and not what you want to say. Bring empathy in your conversations and focus on building rapport.

Relationship building is a strong pillar on which your business can thrive. There’s nothing more meaningful than human connection. All the bots and tools can come later!

Make data work for you-  Without the right data, you will most likely be unable to achieve your goals. Lead generation heavily relies on having the right data. Clean and accurate data is the lifeline for b2b lead generation and if you are not targeting the right personas and not contacting the right people, you will not get those leads converted.

Make sure you not only give priority to data but also make the organization data-centric. This will inculcate the value of data in teams that contribute towards lead generation and conversion.

Other than the above, don’t forget to focus on content. Content is being consumed by customers at various different levels and formats today. The more variety of content and insights you give out, the more leads you attract. Customers have a huge appetite for content and today’s market is buzzing with content assets being offered to customers from b2b organizations. Provide a mix of content assets in various different formats and you will have a loyal customer base already.

Conclusion-

B2B lead generation is challenging, but you can make it easy by implementing new ideas and leveraging what you already have. Focus on the right target audience, communicate often with the prospects, and nurture leads to get the best results.

Different techniques can be used to acquire b2b leads. Telemarketing is one such technique that has a lot of advantages. It helps b2b marketers to directly engage in conversations with their prospects and convert the leads quickly into business.

Telemarketing used for lead generation gives you the opportunity to build rapport and sell the service or product quickly by understanding the exact needs of the customer.

In this blog you will find out how using telemarketing for lead generation can help marketers to convert leads and accelerate sales.

Why telemarketing is an important part of your lead generation strategy?

Telemarketing has always been a part of traditional marketing; however, it is still very relevant and even crucial for lead acquisition and conversion. Today’s customers value communication and conversations. In the digital world, the buying decisions of customers are based on the quality of communication with sales.

There has also been a massive transformation in the way businesses market themselves today. The past year and a half have brought innumerable changes in the way people do business and the way customers perceive products or services.

It is becoming increasingly difficult to convey a company’s value proposition!

Therefore, talking directly with the customers is helping marketers to establish a dialogue and convince customers to buy from them. Companies are now focusing on telemarketing as an important part of their lead generation strategy.

Demand generation companies specializing in telemarketing lead generation can provide leads that are targeted specifically to a company’s best prospects.  The prospects have had communication of substance with the telemarketer, and have been asked specific questions, that make this type of lead superior in quality.

The challenge of converting leads-

Lead generation and lead conversion still remain a major challenge for b2b marketers. Several tried and tested strategies have been used by companies for generating leads and converting them into business. However, the recent trends suggest that speaking directly with the prospects can help in acquiring better quality leads that convert.

Lead generation and conversion become challenging due to a lot of factors. A lack of understanding of the customer’s needs and communication gap can lead to a failure in converting leads. This gap can be bridged by using telemarketing, as a means to generate leads. Expert telemarketers in demand generation companies possess strong knowledge and understanding of the target audience and the market too.

How a demand generation partner can help you to convert leads-

• Professional telemarketers can generate qualified leads to increase sales
• Experts can help build a stellar script for maximum results
• Experienced telemarketers know the pulse of the market and that of the target audience that a company hopes to generate leads from.
• Well trained and dedicated telemarketers can help build a robust brand image
• Knowledge is power, hence understanding of the end customer is a huge advantage
• Immediate feedback makes it possible to customize offers
• Expert telemarketers help you to optimize your database

Conclusion-

Telemarketing for lead generation is a valuable tool to generate higher quality leads that convert to business. Today businesses are using everything from social media to email marketing in order to generate new leads. However, telemarketing continues to be a successful practice to acquire higher quality leads, due to the personal interaction that occurs.

Telemarketing for lead generation has a long history of success and continues to be used by many companies, in all industries.

B2B technology companies have a different set of challenges when it comes to generating leads. A crowded market, tough competition and a lack of brand visibility are some of the factors that can affect sales. In this situation, demand gen partners can help tech companies adopt different techniques to attract and convert leads.

B2B marketers struggle to get those leads and convert them into business. For years lead generation was more about quantity over quality. More numbers were equivalent to doing good business, but converting those leads has always been a challenging job.

Today things have changed. Companies are now focusing upon good, quality leads that have higher chances of conversion. Marketers are now investing in generating demand rather than chasing leads and the same is applicable for tech companies too.

Demand gen partners for technology companies can focus on retargeting; remarketing and have great content assets reach and convert the target audience into business.

So how does demand generation work?

• Generate leads through email campaigns, website, and SEO, social media, guest blogging, influencer marketing, telemarketing etc.
• Use lead scoring methods to identify the true buyer and the prospective buyers who have shown interest in your services
• Align sales and marketing teams to identify and agree upon good leads to further move them to the nurturing stage
• Nurture good leads by engaging prospects in conversations, using content assets to finally drive them to conversion

Having a data culture also helps a lot. Data-driven demand gen can have a lot of advantages for tech companies. After all, you don’t want to waste your time and efforts on an outdated database. Hence, demand gen partners who want to help tech companies with leads should focus on data.

Using demand generation techniques has always been a clever thing to do for generating and converting leads.

• Get good, qualified leads that convert into business
• Identify and enhance sales opportunities
• Make lead generation more cost-effective
• Generate brand awareness
• Stay in the eye-line of the customers so that they can approach you
• Communicate with perfect messaging about how technology can solve their business challenges
• Create differentiating factors that can help you to shine in the crowded market
• Build rapport with prospects and connect with them for long-term business relationship

Here are some simple demand gen strategies that can change the way you do tech business-

Leverage the potential of content assets-

Use and leverage the power of content by creating insightful and helpful content assets. You can generate demand easily if you give the prospects what they are looking for. It could be in the form of infographics, data, statistics, insightful and knowledgeable articles, blogs, whitepapers, e-books, facts and figures, latest market research, news, and much more.

Generating demand can be an easy process if you know the customer better and provide him with what he is looking for. Content assets can also help build trust and rapport between you and your prospect.

Retarget customers-

Remarketing and retargeting works in today’s times. B2B marketers therefore should not hesitate to retarget or remarket and should use this as an opportunity to engage with the prospects this time around.

Use telemarketing to remarket, wherein you can directly engage and have a meaningful conversation with the target audience. Send e-mailers, run Google ads to retarget potential customers with relevant and exciting offers.

Conclusion-

Demand generation is an interesting method to help technology companies enhance sales through good leads that convert. Technology companies have specific target audiences and retargeting prospects, telemarketing, focusing on content assets can bring great results.

What’s the most unique thing about telemarketing? It’s personalization!

Personalization is one of the most effective techniques to get those leads and convert them into business. Telemarketing therefore can be one of the most powerful techniques to enhance lead generation.

Telemarketing is not new to b2b. However, marketers are now realizing its true power; the technique of talking to the prospects directly, to nurture leads and deliver immediate results.

B2B sales thrive on leads, hence telemarketing is one of the best options to get those leads converted into business.

This blog talks about how to leverage telemarketing for lead generation.

Telemarketing is a time-tested b2b marketing technique that is known to deliver instant results. However, its unique quality of personalization can bring more benefits than one can imagine. So how does one leverage this power to enhance lead generation and sales?

Have a robust script-

There is no one-size-fits-all formula when it comes to telemarketing and the script. Your script needs to be a stellar one because it is the first impression that you will create for your prospect. It will also reflect your brand value, create brand recall, and make the prospect remember you at the time of a follow-up call.

A flexible script that helps establish trust also helps to generate leads. A script can act as a guiding light. It is ultimately up to the telemarketer how he leverages the strength of the script and uses it to communicate effectively with the prospect.

Fluent, confident, and empathetic talk almost always creates a good impression. This is a first step but a very important and critical one if you want your prospect to say yes to that demo or the offer that engages the prospect further.

Personalization should be at the core of the script if you want telemarketing to work for you.

Hence the script plays a major role in telemarketing and it’s important that the telemarketer is well trained to deliver the best results.

Reliable database-

If you are going to invest your resources and time in telemarketing, you might as well have the right database with you. Your database could be a major reason why your telemarketing is or isn’t working.  

Make sure that you are targeting the right audience and are talking to the right prospects that are most likely to convert. An updated list of contacts or databases is a must if you want prospects who are interested in listening to you.

Do not waste your time and resources talking to people from a list that is not updated. For immediate results, you must have a strong and updated contact list.

Following up is nurturing-

Remember, lead generation thrives on nurturing. Telemarketers must focus on a follow-up call if they want those leads to fill in that form or engage the prospect further.

Never forget to follow up; you never know that a follow-up call could actually initiate the lead conversion.

A follow-up call also shows that you remember and that you care for the needs of the prospect. Always engage in meaningful and relevant conversation; one that addresses the pain points and challenges of the prospect’s business.

Conclusion-

Telemarketing should be about building a relationship with the prospect, to bridge the gaps in communication so that the prospect trusts you enough to do business with you. Adopting a few good techniques in telemarketing can certainly help you to generate and convert leads for better business outcomes.

In today’s competitive b2b market, telemarketing for lead generation has the potential to help you close sales sooner, contributing to ROI.

Telemarketing is considered as an effective method that supports lead generation. It certainly isn’t about cold calling anymore, but is a more personalized communication technique to help delight and engage the prospect for converting into business.

So what is it about telemarketing that has the capacity to grow a business?

Telemarketing as a b2b service has the capability to engage prospects through conversations and eventually convert them into business. Trained and knowledgeable telemarketers can bring results and help you accelerate sales. 

Let us take a look at some of the reasons to love this b2b sales enablement technique.

Interaction based sales service-

Sales without interaction cannot exist. The higher the quality of sales communication, higher is the chances of conversion.

Telemarketing for lead generation involves a one-on-one communication method that certainly has higher chances of success when it comes to converting the prospect into business. This also gives the telemarketer an opportunity to know the prospect better. Hence, you can create offers as per the exact needs of the prospect.

Other b2b techniques take a longer route that involves reaching out to the leads, nurturing the leads and finally converting the leads into sales which is a part of b2b lead nurturing. But telemarketing is a quicker and efficient route to sales enablement and plays an important part in the b2b lifecycle.

This interaction based service has the capacity to convince the prospect to buy the product or service, at times instantly. A lot depends upon the quality of communication and the experts who are involved in telemarketing.

Click here to know about our telemarketing services

Personalized Conversations-

Telemarketing is used to generate sales and is very cost effective. It involves a personalized and customized communication method to delight and engage leads. In this process, the telemarketer gets to know their exact requirements. It also gives an opportunity to create more relevant positioning of the service or product to the customer in order to encourage buying decision of the customer.

The fact that a real human being is communicating encourages the prospect to talk about their requirements in detail. This proper understanding can lead to better customer experience and relationship building.

Measurable-

Telemarketing for lead generation is measurable and it’s this accountability feature that makes it popular amid b2b. The only way you can improvise is to revisit the calls.

With prior approval of the prospect, the calls can be recorded. One can go back to the recorded calls and monitor the quality of communication, requirements of the prospect and recognize the scope for improvement.

You can also get critical insights, statistics and other data, such as, who answered the first call, how many people were involved in the call and who might be the decision maker.  This accountability and measuring of certain parameters can help to improvise and get better results each time.

Conclusion-

Telemarketing lead generation works for all types of business types. It works for small, medium and large businesses in b2b. One of the most useful aspects of telemarketing is that it is highly flexible and the methods used can be redefined as per the requirement.

Telemarketing when outsourced for lead generation can have huge benefits in terms of sales results. You can easily generate leads and enhance sales once you partner with an expert for telemarketing.

Generating B2B leads is not as difficult as it used to be in the past. New-age marketing is more about people, prospects, conversations and relationship building. If b2b organizations align these factors with their business goals and adopt best techniques, it can help attract leads that convert.

This blog talks about top 3 techniques that can help generate and convert b2b sales leads.

Boost your website performance-

Critical activities such as chasing leads, following up with prospects, email marketing, cold calling, lead nurturing take up most of the b2b marketer’s time. In this flurry of activities, the role of website and SEO can get side-lined.

But B2B marketers cannot afford to forget that their website is the true-blue lead magnet that can bring thousands of visitors who might be the leads they might be looking for.

B2B professionals can get too tied-up in the technicalities of lead generation or demand generation that also includes talking to people and engaging in conversations with the prospects, and that’s necessary for sales enhancement.

But think of a scenario where you didn’t have to spend hours and days in finding those prospects or maybe chasing those leads who finally agree to talk to you! Wouldn’t it be wonderful if those leads came to you on their own? Wouldn’t it save a lot of your time and efforts?

In order to achieve that you need to optimize your website for best results and embed powerful SEO practices to attract those leads or the relevant target audience.

Make email campaigns priority:

Email campaigns have been proved to be one of the most powerful tools for accelerating b2b sales. Several companies have realized the importance of email marketing and that, running consistent campaigns can create great sales results.

When you think of email marketing as one of the most personalized ways of contacting and communicating with prospects, you then devise innovative ways to communicate. Creating strategic and personalized email campaigns can be good for brand awareness, brand recall, follow-up, communicating with empathy and to give the best and relevant offers to the target audience.

Use gated content-

Since lead generation is not only about chasing leads, different techniques that help building relationships should also be included as a part of your strategy.

Prospects are often looking for meaningful and relevant content to learn and to get to know more insights.

Gated content works best where one can offer outstanding content assets in exchange of data. This is also a good way to know which the good leads are. Most good leads will be ready to exchange information for a downloadable asset. Gated content has more benefits as follows-

• To create brand awareness and recall
• To strengthen relationships
• To shorten sales cycle
• Helpful in lead nurturing
• To follow up with prospects
• To remarket and retarget

If you offer gated content to partners and prospects in the form of white paper, case studies, e-books etc. your chances of converting will most certainly increase.

Conclusion-

There are many other methods to get those leads and convert them too. The methods you adopt should align with your business goals. Techniques such as calling warm leads, creating better content, adopting best content marketing techniques, being active on social media and establishing your brand on social media and so on and so forth are in vogue.

However, each company or business is unique; hence there is not one-size-fits-all solution to lead generation.

New-age marketing is all about conversations, generating demand and building relationships. Marketers should be willing to experiment, innovate and be open to new methods to attract, delight and engage leads.

With economic uncertainty still continuing in the market, lead generation has become even more important. Marketers are now focusing on weeding out lead gen challenges and addressing its pain points first.

This blog talks about the various challenges of lead generation and how marketers can weed out some of the obstacles that are stopping them from achieving success.

Before you adopt new techniques, it’s important to identify the major obstacles in lead generation-

• Understanding your target audience really well
• Deciding and implementing on a strategy that works in favor of attracting new leads
• Having skilled personnel who can bring leads home
• Building response teams to respond and follow up with leads
• Tracking leads and monitoring the lead gen activities
• Partnering with other firms for collaborative lead gen activities
• Budgeting lead gen activities and parallel activities to speed up conversion
• Acquiring leads that convert easily or quickly
• Generating demand that attracts good leads
• Agreeing internally on which strategies to undertake for accelerating lead gen processes
• Actual implementation of lead gen campaigns with the decided road map
• Having sales and marketing teams to collaborate and be on the same page
• Having seamless communication between functions that are involved in lead gen directly or indirectly
• Creating and providing valuable and unique content assets to prospects and partners
• Tracking and measuring lead gen results for better performance in the future

It’s surprising that the above long list of obstacles in lead generation still exists and that weeding out these challenges is still an uphill task. However, the good news is that, one can not only let go of these challenges permanently, but can also achieve incredible results by understanding certain factors that really cause these problems.

Let us look at some of the best methods to overcome these challenges-

Understating target audience really well

The number one obstacle in getting those leads or generating demand is the lack of knowledge about your target audience!

One must have the urge and willingness to put in efforts to look beyond just the basic profile of the customer that is based on firmographics and demographics.

To understand the target audience really well is to acquire thorough knowledge about their likes and dislikes, their buying decisions, their buying history, their preferences or chosen companies, time taken to make those decisions, other influences and influencers on their buying decisions etc.

Talking to some of your best clients can reveal a lot about their deep rooted business challenges and which factors affect their buying decisions. It will also reveal why they chose you over your competitors allowing you to implement similar solutions for your prospects.

Getting to know your existing clients can help you get a clearer picture of what could be your prospects’ current challenges and how to address them with the right solution. It will then help you chart out a more specific strategy and then offer solutions from case to case. It will help you create personalized messaging that will attract, delight and engage your new prospects for better conversion.

Allocate right resources for right roles-

Often companies fumble when it comes to choosing right resources for the right job and even in clearly defining roles. This can create a huge dent when it comes to performance and results.

Often, people are less qualified or they are even over-qualified for a certain role and it starts reflecting on their performance with time.

Lead generation is a specialized activity and it is the lifeline of b2b companies. Therefore, only skilled personnel who look at lead gen as an activity that goes beyond just numbers can make a big difference in the results.

People, who like to understand what is going on beyond the basics of decision making of a prospect, can understand their target audience really well.

Also, lead generation resources should be working exclusively on generating and converting leads. This will allow them to dedicate their time and efforts solely on lead gen activities, rather than using that time up in other sales activities.

Conclusion-

Challenges are plenty, but solutions are not too far away if you look in the right direction.  

Smart marketers have now started looking at lead gen as a relationship building activity than just some activity that is done only to acquire leads. This shift is slowly reflecting on the various lead gen practices and strategies that are now being adopted by lead gen companies and vendors for better business outputs.

Content syndication has a lot of potential when it comes to increasing brand awareness and generating good leads. However, b2b marketers are yet to leverage its power fully for enhancing lead generation and to augment sales.

It is time to focus on this power-house collaborative effort of content syndication to discover wider target audience and to discover new business opportunities.

Content Syndication is about publishing content from one source to many platforms and sites.

The sole purpose of content syndication is to get more visibility, increase brand awareness and thus get more sales. Marketers have started taking content syndication very seriously as the results of this hybrid way of sales prospecting are very promising.

As per Demand Gen report, almost 30% of B2B marketers consider content syndication as their most effective lead gen tactic. Almost 56% of b2b marketers have increased spend on content creation since 2019 (CMI).

The need for content syndication is increasing day by day as b2b marketers are realizing its utility and advantages.

Here are some benefits of content syndication that every b2b marketer must pay attention to:

• Increased opportunities for better business outcomes
• Wider audience reach
• Discovery of wider target audience other than the ones that already exist
• Brand awareness and strengthening of brand reputation
• Getting more leads
• Getting leads that convert
• Increase in sales
• Making sales prospecting effective

Multi- channel approach-

Content syndication involves the use of a multi-channel approach. A multi-channel approach increases the probability of more and more people viewing your content. They will get to see your company and its services and solutions creating more business opportunities.

Instead of using only social media for content distribution, content syndication is a more dynamic activity that can produce good leads.

Several high ranking sites can publish your content and the audience that visits those sites will get to see your content and thus know more about your brand.

Since this is about getting more exposure in the market, one needs to make sure they produce and distribute only high quality and valuable content that is also relevant.

Use Tailored Content-

Other than having a wider reach for more opportunities, content syndication can work better if you use tailored content that aligns with what the customers are looking for. This can be an effective way of attracting, delighting and engaging customers. Relevant and meaningful content can give you results and not just any content.

Generate Demand-

Content syndication can also help in generating demand. Content syndication can be used as a tool to educate the audience and make them realize that you have the solution they need. This can up your demand gen game instead of you having to chase leads all the time.

By providing content to a wider audience who might be in search of the solutions you provide, you can generate more demand for your solutions instead.

How to build effective content syndication strategy for more leads?

Get your goals right-

Before starting any content syndication activity, one needs to assess the requirement for content syndication. You need to evaluate the real need for content syndication. You need to seek answers to questions such as, do we really need it and if yes what are our business goals. B2B marketers who wish to deploy content syndication should set proper goals.

Strategic content syndication always gets better results. Depending upon the type of leads you want, or if you need to partner with other companies; content syndication can always help. If your goal is to get more website traffic or create more brand awareness, in any case content syndication can get you the best results you need.

Go for content assets that align with your business goals-

Now that you have decided your objectives and business goals it’s time to pick the right content that aligns with those goals. Create and choose only that content which aligns with your audience. Publish content that not only showcases your skill sets, but also the one that tells your customers that you are a problem solver for their business challenges.

Conclusion-

B2B companies are still yet to completely explore content syndication, but it is time they optimize this multi-channel activity for business benefits. If marketers focus on content syndication as one of the major activities for generating leads, they surely can achieve their targets and add to their customer base.

The b2b industry is evolving and so is the b2b customer journey. In order to understand the customer and the customer journey well, marketers need more reliable and strong data.

Data that is intelligent and relevant is high-value data! Challenging streams of b2b such as lead generation and demand generation need the support of the right data. This is where intent data comes into play!

By leveraging the power of intent data you can reach the target audience and prospects that are looking for solutions that you have to offer.

So let us see how intent data can empower demand generation.

Intellitech Solutions partners with Bombora, the leader in intent data that collects B2B intent, demographic and firmographic data at scale.  

Immense amounts of data and content is dominating the market today. What this means is that prospects are out there searching for solutions and they are easily able to find those solutions even before you contact them.

Marketers are already witnessing a shift from traditional ways of doing lead gen to predictive and behavior-based marketing with a more customer-centric approach.

Marketers now prefer to create opportunities that will generate demand for the customers instead of chasing those leads.  Intent data activates everything right from awareness to purchase, thus enhancing the chances of success in demand generation.

With content being available everywhere, customers today prefer to do their own research and they also find the solution providers on their own. Naturally, the b2b buyers are well aware of what they want and they are making their buying decisions way before they talk to a sales person. This is alarming and hence demand generation could come to the rescue of b2b marketers.

The Power of Intent Data-

Intent data helps you with signals about prospects’ buyer intentions. It gives the right amount of relevant data to help you identify the purchase inclinations of the prospect. This can help you to contact the prospects ahead of time before they make any buying decisions.

Intent data unveils information about your ideal customer and their buying habits and signals to their online pre-purchase activities. It gives you the behavioral information about the prospect’s online activities.

Intent data provides marketers with predictive intelligence data that allows the sales and marketing teams to contact buyers early on.

So how does intent data impact demand generation?

Prioritizing leads-

Intent data can help you to know which leads can convert fast or are at the decision-making stage, so that you can prioritize them quickly. This can help you to shorten the sales cycle too.

Identifying the buying intentions-

Intent data helps sales and marketing teams to analyze the customer signals and predict buyer intentions. Also, by knowing the kind of content the customer is consuming, it can give you a predictive sense of what the customer might be looking for.

Analyzing the competition-

Intent data not only gives insights about the customer’s purchase intent, but it also gives insights about which are the competitors that your customer intends to buy from. This also helps you to analyze what it is that your competitors are doing differently.

You can use this knowledge to your advantage. This will help you to come up with better solutions than your competitors and also make yourself visible to your customers before your competitors do it.

Personalization-

One of the most critical aspects of successful b2b sales and marketing is personalization. Whether it is content assets, email marketing offers or messaging through your campaigns, one thing that strikes a chord with your customer, is, personalization.

Intent data helps you to know the customer well with plenty of insights. This can help you to come up with personalized campaigns, or personalized messaging. It can also support you in personalizing marketing activities.

Conclusion-

Intent data is the fuel that you need to empower your lead gen and demand generation activities today. It’s one of the best ways to get to know your customer and personalize and strategize your marketing initiatives. It can create better demand generation opportunities that can bring more business.