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If there’s one thing that has changed drastically in the last decade or so, it is sales prospecting! Today, sales prospecting has become more challenging and complex. Most sellers agree that creating conversations with prospects is critical to success in the b2b realm, but creating such opportunities is not an easy task.

If you are looking to step up your game with some sales prospecting techniques, this blog is for you!

As per research, 40% of salespeople say that prospecting is the most challenging part of the sales process.

So why is sales prospecting so difficult and what are the probable reasons?

• Lack of knowledge around prospecting
• Lack of right mind set around sales prospecting
• Absence of insights that show prospecting impacts sales ROI
• Capturing the buyers attention in todays crowded market is a challenge
• Stimulating interest in the buyer’s mind and further engaging him is a challenge
• Lack of clarity and poor communication between sales teams and authorities

Let them see the efforts-

Email marketing works well and is best for b2b sales results. However, sending bulk email messages to random target audience will never get you there.

Buyers do not like bulk emails to be sent to them.

They want to see the effort; they want to see that you have taken efforts in getting to know them well in order to reach out to them on a one-on-one basis.

Though emails are one of the best ways to communicate with your prospects, it works well only if it is personalized and you are making customized offers.

In order to achieve personalization you need to really be well aware of the customer journey and the competitors they have reached out to, their past purchase history and patterns and much more.

Messaging plays a huge role in making your prospects feel valued. Make messaging so clear, precise and personalized that people will feel like getting into further conversations with you. This will go a long way in sales prospecting process.

Align your content assets-

Email marketing or any other form of communication will not guarantee success if it is not supported by high value content assets. This is an important part of sales prospecting process today.

Offering best content assets can be one of the most effective ways to capturing attention of the buyers. And in order to give the right content to the right prospect it’s important to know the buyer well. Well researched sales prospecting therefore works best in most cases.

Know the prospect well and you will be able to create and align content assets with the needs of the buyer. Be there in front of them before they come looking for you. This can be a successful sales-prospecting technique to be used in today’s age and this can very well be done with content assets.

Conclusion-

Sales prospecting is a challenging process, but you can make it a rewarding experience by using different techniques and most importantly understanding the prospect very well.

Other techniques such as turning cold calling into sales by providing value through powerful solutions can work great in sales prospecting. You can also establish a strong presence on social media or LinkedIn particularly to enhance brand awareness and positioning to attract prospects.

Understanding buyer intent is crucial for b2b sales. Buyer intent can help you to optimize marketing strategies. It can also help you to identify prospects with high buying intent. Therefore, as a b2b marketer, intent data or your buyer intent data can provide you with insights that can shorten sales cycle, accelerate sales, retain customers and recover business too.

This blog talks about the various aspects of buyer intent data that helps to augment business growth for the b2b industry and explains how you can use intent data to your sales advantage.

Buyer data or intent data can help sales and marketing teams to prioritize the good leads that can be easily converted into business.

Here is how you can leverage intent data:

• Make sure that you spend time reaching out to prospects who are actively searching for a solution
• Reach out and identify those prospects who not just show promising buying behavior, but they also exhibit demonstrating behaviors that reflect the probability of completing a form fill or contact you

Here are some more ways to empower your b2b sales plans with the right use of intent data-

• You can use intent data to identify prospective buyers with high purchase intent in order to generate more business
• You can leverage buyer data insights to create relevant marketing strategies that accelerate growth
• Use intent signals to identify the needs of the prospect or specific things they are looking for
• Use the right data to highlight those specific things in your messaging that your prospect is looking for
• You can prioritize customer retention with intent data
• Get a better understanding of buyer preferences and buying habits and patterns
• Generate demand for what the prospect is looking for

Retaining customers:

Why is it so important to retain customers especially more so in the post-COVID era? Companies are recovering from the traumatic business phase of 2020. Many are still picking up the pieces and business has just started to grow again.

Targeting new customers and creating new strategies or roping in new experts cost a lot to companies. Getting new customers is always less cost-effective as compared to retaining existing customers. Intent data can help save those costs by retaining customers.

Demand Generation:

Generating demand is what marketers are now focusing on. Lead generation and conversion is hugely impacted by the demand you generate. The prospects need to see that you exist and you need to make them realize they need the solutions that you have to offer them.

Intent data plays a critical role in generating demand by helping you to get accustomed with your prospects’ buying patterns. It also helps you to monitor their buyer journey and be there in front of them when they begin their search for services/ products pr service providers.

Conclusion-

Today, the best possible way to steer clear of the crowd and reach the right prospect at the right time is to know the prospect well and let them know you can help them with relevant solutions!

Intent signals can help you pave way to discovering more leads, reach out to good leads that are ready to buy and generate demand that can persuade the prospects to make a quick buying decision. Thus, intent data can shorten your sales cycle and accelerate business growth.

ABM (Account Based Marketing) has revolutionized the b2b sales and marketing realm. ABM not only brings hope in generating more business, but it also brings focused approach to sales and marketing and better ROI. These observations have made marketers shift their attention to growth-driving ABM programs and campaigns.

2021 is an interesting year with a mix of both, the old and new sales and lead gen techniques being deployed in the market today. In this given scenario, ABM can add a lot of value and accelerate business growth if its true power is channelized by marketers.

ABM has innumerable benefits for b2b sales enhancement.

However, here is a list of some of the best and direct benefits of ABM:

• ABM can outperform other marketing channels
• It can bring higher ROI
• It can generate more revenue
• It creates more possibility of lead conversion
• ABM helps to increase your chances of lead conversion
• It can help enhance business relationships
• ABM can increase average deal size
• Offers an opportunity to align sales and marketing teams
• It can help enhance sales win rates
• Close more deals

The main objective of ABM is to make it easier and efficient for the sales teams to close deals sooner. As per the research, marketers agree that ABM can be used for creating new sales opportunities and for generating more revenue.

Let us take a look at some of the strategic objectives that can be achieved with the help of ABM-

So what can you do to make sure you are successful at ABM and that it can enhance sales and overall business growth for your organization in 2021?

1. Take a different approach that is not unilateral and adopt a more dynamic and versatile approach when you look at ABM as a revenue generating machine
2. Resources should be experts who understand ABM and have enough experience or are trained to make the most out of the opportunities
3. Align the sales and marketing teams and this could be one of the most beneficial things to do if you want your ABM strategy to work for your company
4. Get the most insightful and valuable data possible through buyer journey and target accounts
5. Use intent data wherever and whenever possible for more effective outreach, communication and results
6. Think about the customer experience more than just the ROI
7. Execute the strategy at the right time
8. Measure the results for future fine-tuning of campaigns
9. Also measure the amount of goodwill you earned and the relationships that you built with each account
10. Use the data, experience and results to invest in sales enablement

Conclusion-

ABM is one of the most effective ways to go forward when it comes to sales enablement, fine tuning of marketing strategies and relationship building with clients.

It is not only about ROI or growth in numbers; but it can help create totally new sales and marketing approach, enable innovation and include more competent professionals for better business outcomes. It can also help redefine the way sales and marketing teams function in a b2b organization only to give outstanding results in terms of business growth.

The results of lead generation campaigns are hugely influenced by the lead nurturing strategies used by b2b marketers. Today lead generation is more about conversations, understanding the client requirements and reaching out with solid solutions that solve business challenges.

It’s more about how you foster or nurture a client relationship so that the lead converts! Hence lead nurturing is instrumental in b2b lead generation.

As B2B decision-makers rely more on independent research, nurturing and guiding the customers has become the need of the hour for B2B vendors.

This blog talks about various aspects of lead nurturing in B2B and how you can leverage it to improve lead conversion. 

Basics of Lead Nurturing-

Lead nurturing is all about building meaningful relationships with potential buyers at all stages of the sales funnel.

It focuses on understanding the requirements of the customers and communicating them with valuable content and content insights too. If done correctly, lead nurturing can help businesses in the following ways:

• Increase brand awareness
• Build trust
• Foster meaningful connections
• Convert leads

Impact of Lead Nurturing in B2B

The pandemic has influenced the B2B sector in many ways. The biggest impact has been the transition to independent decision-making. Research from Gartner shows that B2B buyers now spend only 17% of their time meeting with potential suppliers. Here’s how they spend the rest of their decision-making time:

Clearly, 45% of the decision-making time goes into researching independently. This transformation in buying behavior has changed the way B2B sellers approach their B2B vendors and organizations have not only taken a note of it, they have prioritized lead nurturing now. 

Since direct selling is becoming obsolete, sellers need to focus on building authority and be seen as trusted advisors. The best lead nurturing practices can help B2B sellers establish thought leadership and enhance the relationship with their prospects. Thus, it enables you to generate more sales and revenue. 

How Lead Nurturing Can Help Enhance Lead Conversion?

Let’s look at how lead nurturing tactics can help you accelerate lead conversion. 

Multi-Channel Marketing

Lead nurturing goes beyond setting up drip email campaigns to engage your list of prospects. You can now leverage lead nurturing tactics across multiple channels, such as social media, paid advertising, direct sales, and more. Hence, you can reach a broader audience and generate more marketing-qualified leads. 

Targeted Content

You can’t target everyone. It’s essential to segment your potential customers and identify your unique buyer personas.

Nurturing your leads using targeted content creation can help you identify, segment, and target your ideal customers. This helps you reduce marketing costs and increase lead conversion. 

Lead Follow-Up

Research shows that almost 78% of sales require five or more follow-up calls; however, 42% of sales agents give up after one follow-up call. Following up with leads is an effective lead nurturing tactic that can skyrocket your sales. When you follow up with your leads in a timely manner, your odds of securing a sale increase. 

Conclusion:

Adopting lead nurturing tactics can boost your sales and marketing efforts. B2B decision-makers are looking for providers they can trust and work with for years to come. Lead nurturing helps you increase awareness and build authority. This not only shortens and streamlines the buyer journey; it also paves way for loyalty and retention. 

Read more blogs from us on lead nurturing right here:

https://bit.ly/3u0Jfqv

https://bit.ly/3oBWi0r 

Over the last decade or so data has been instrumental for b2b sales and marketing. Data- driven marketing has been an upward trend and today data has changed the way marketers do business.

There’s no doubt that data plays a huge role in effective lead generation or demand generation, right from the strategy level to execution.

So how does one leverage data for b2b sales and marketing? This blog discusses the facts and figures around the importance of data and how to leverage it for best business outcomes.

Why Data?

Data can be an enabler when it comes to contacting the right prospects from the designated target audience.

Data-driven marketing can enhance your customer interaction and thus the engagement.

Research shows the following statistics about data driven marketing-

• Businesses that adopt data-driven personalization delivered 5 to 8 times the ROI on marketing spend
• Marketers that exceeded their revenue goals were using personalization techniques 83% of the times

Below are some more statistics that show the importance of data driven marketing-

So what are some of the biggest challenges of data driven marketing?

• Irrelevant or insufficient technology
• Lack of team experience in data handling
• Lack of first-party and third party data
• Lack of data tools
• Poor data culture in organization
• Unclear data ownership and policies
• Lack of resources or competent resources
• Failure in testing and measuring data driven success

There could be many more factors but the above are most significant and can affect your overall data functioning and marketing results too.

So how can one leverage data for enhanced results both in sales and marketing for b2b?

• Gather data from only reliable sources
• Make relevant data a priority
• Get the best credible data for maximum results
• Acquire credible data to set you apart from your competitors
• Focus on data for persona-based marketing
• Invest in data that helps personalized communication
• Gather data that enables highly personalised content targeted at every buying stage
• Focus on data driven approach that helps to eliminate communication gaps with prospects
• Adopt a data-driven approach that can help communicate more effectively with various different decision makers within an organization
• Focus more on data collection, analysis and inventory of data
• Develop a more data focused company culture, where each function is aware of the importance of data
• Look for patterns within the firmographic and demographic data and be able to distinguish between different types of data
• Streamline sales and marketing processes for paving way to success

Data-driven marketing starts with every function and leaders need to communicate this with teams across organisations. Once the need is established, and the importance of data is communicated to all, it’s easier to work around data as a valuable asset with more sense of ownership from teams along with cultivating a result-oriented approach towards data.

Conclusion-

Data driven marketing is all about making data actionable and implementable to be able to drive sales and the ROI. Data-driven marketing is the future and now marketers and industry experts with the help of technology can create innovative methods for making data collection and implementation easier and less challenging.

Selling is critical to the growth of any business! It is the sale that determines ROI, growth and success. 2021 is even more challenging and hence it’s important to tweak and change certain things in your sales strategy.

Today’s customers are smart and are very well aware of the market. They make their decisions early on and with some of their chosen service providers even before you get to talk to them. Hence, they need to be delighted with solution-based selling.

This blog talks about 3 sales tweaks that can change the way you sell and still come out successful.

Sell without making it look like you are selling

Selling that sounds less like selling and more like helping, will win the customers’ hearts this year.

Marketers have weathered some rough storms in 2020.

So instead of selling aggressively, what really needs to be done now is to bridge the gaps in the business through relationship building.

The last thing customers want from the vendors is a desperate attempt to sell. Hence sellers need to take it easy and conversations need to become priority this year.

Patience is the key to getting the right lead or customer. And though it sounds like a good solution, it isn’t a quick-fix thing for b2b sales and marketing professionals.

Selling without actually selling is the biggest challenge of 2021.

But before one tweaks selling methods, one needs to first prep-up before talking to customers.

Here is what you can do to prepare on a more grass-root level before you start to sell without selling-

• Get to know prospects well
• Monitor the changing preferences of the buyers
• Observe the buyers’ journey
• Revisit previous conversations and find the loop-holes and retarget
• Improvise the immediate email conversations that are due
• Invest enough in data to make sure you are talking to the right prospects
• Revamp the website, homepage or landing page if necessary
• Change some CTAs to align it with the new strategies
• Create more and relevant content in 2021
• Be consistent on social media for one-on-one conversations
• Build trust through thought leadership content

Value based selling

There are two aspects that are involved when we talk about value.

One is the existing brand value that you need to optimise through prominent social media presence and benefits and the other one is the value that is generated through meaningful and relevant communication, messaging and conversations with the target audience.

Value is important in the sense that it should make customers believe that you can solve their business challenges.

Value should be in conveying to them that you care and that you want to know them better in order to solve their queries and problems.

Sales through value generation will convert customers into long term, loyal customers who won’t hesitate to choose you over your competitors again and again.

Take the sales pitch off the grid

Pitching sounds like selling to every customer and since you want to sell without selling the whole sales pitch thing needs to be taken off the grid.

Sales pitch has been in practice for years and more so when sales started to become an aggressive technique to get the customer; by hook or by crook.

The sales pitch, if you have to do it, should be so innovative and intelligent that it shouldn’t come across as a sales pitch.

It should be more of a value proposition; an aid to the customers’ problems and a value added solution.

Think of ways you could navigate to crucial decision makers and address their concerns the most. Because it is these decision makers whose decision is going to impact your sales.

Conclusion-

Sales are a great platform to experiment and innovate. It really takes an intelligent strategy to make a sale in a tough market such as the b2b. In fact, the greater the challenge, bigger is the opportunity to improvise and do better each time. And 2021 gives you that opportunity.

Good leads are necessary for consistent and effective business growth.

Lead generation gives you the customers that you are looking for and gives the customers the right service provider they need.

Lead generation can be done effectively to reduce the sales cycle, to increase the ROI and augment business growth quickly and efficiently.

2021 is all about a new approach, new strategies, innovation, technology and customer care. Though the basic principles of basics of lead generation remain the same, b2b vendors can do a lot more in terms of enhancing that which is already in use, optimize resources and adopt practices that demand a change in approach.

Let us understand how you can start strengthening lead generation at the basic level and then keep at it consistently, so much so that it becomes a sort of lead gen culture in your company. Consider the following factors to begin with-

• Define a proper target audience
• Create a budget taking into accounts all the needs of your lead gen campaign
• Put the experience and expertise of sales and  marketing team to the best use
• Draft achievable goals and then build the strategy around those goals
• Take into account the feedback of past customers to evaluate and fine-tune current plans
• Create content assets that are incredibly relevant and useful for lead nurturing
• Create supporting email marketing campaigns and target the past and new customers for enhanced sales

Don’t just revisit the basics but also fine-tune the approach and mind-set that favors lead generation.

While you do the above, also work in parallel on the following aspects and techniques that can get you some good results.  Consider the following practices as the fuel you would need to accelerate lead generation-

• Monitor and evaluate the sales funnel from time to time
• Communication between sales and marketing teams should be smooth and transparent
• Invest time and efforts in creating invaluable MQLs
• Capture the best MQLs so that when they navigate into the sales cycle they should convert without much efforts
• Lead nurturing should start at marketing level

• Lead nurturing should be an important stage of your lead generation process hence pay special attention to it
• Make the most out of the content assets and also use content syndication to reach out to maximum people
• Be a visionary and invest time and efforts in brand awareness and brand recall
• Avoid reaching out  intermittently, in fact have a consistent plan to nurture leads at every stage of the sales cycle

Even though all of the above practices or principles of lead generation are necessary and are practical steps in achieving your goals you still won’t be able to fully turn around the tide and create impeccable results if you don’t change things at a mind-set level.

What you need to do is adopt a change in approach and make some changes at the mind-set level and the overall outlook you possess towards the lead gen business. Here’s what you can do to achieve the change-

1. Focus on building relationships more than just closing the deals
2. Building relationships can win you loyal and long term customers
3. Don’t hesitate to retarget, it’s the best thing you could do at any stage of the business
4. Dedicate resources, budget and experts for retargeting and remarketing
5. Set up separate email marketing campaigns to retarget past customers and set up a lead nurturing team exclusively for these campaigns
6. Also don’t forget to capture the attention of those customers who had not done business with you in the past
7. Not all missed targets are bad leads and they can be retargeted to convert them into good leads
8. Make sure you put in more efforts to attract, delight and engage them this time around

Conclusion-

There are hundreds of ways to create good leads, but what’s most important is the audience, the changing needs of the target audience in 2021 and creating customized strategies and solutions to cater to the new needs of the customers.

It can take a while to get around to attracting the right customer, but if you use the above principles step by step you can win a lot of loyal customers who would love to do business with you again and again.

In the post-pandemic world, many things in the b2b space have changed. Online selling, virtual meet-ups and a surge in digital have made the aspect of ‘getting to know the customer’ all the more important, making it almost a top most priority for b2b sales.

Intent data is making things easy for b2b evangelists by creating innumerable possibilities for enhanced sales.

This blog discusses how one can leverage the power of intent data to harness growth in this new-normal.

Types of Intent Data-

You can acquire crucial data through analysis of your own users or visitors.

Analyzing the number of users, their likes and inclinations by following their digital footprints, useful information about their buying decisions in the past etc. is all first party data.

This kind of data is useful in every way as it gives you first-hand information about the customers and the likelihood of them deciding to buy from you.

Other type of intent data is the third party data that you can acquire from external sources or third party websites. This data is also valuable as it widens your reach in terms of searching data and can be incredibly valuable as much as the first party data is.

Intellitech Solutions partners with Bombora, the leader in intent data, find out more…

In any case whichever data you decide to use, what is essential is that you get useful data at the right time. You can get all valuable information about the prospect such as where is the buyer in the buyer’s journey exactly, which other brands are they considering and what is their inclination towards your brand or services etc.

Grab the best leads early on-

Timing is very important as most of the leads are lost due to delayed contact or communication.

It may also happen that leads are not reached at a proper time when they need to be contacted due to lack of information regarding their online activity. This is where intent data comes into picture.  

Intent data provides a roadmap to building contact strategy as it reveals the timing and relevance of leads.

It can point out the time of research and where the customer is in their search journey, thus prepping up the sales and marketing teams with the right time to contact them. Intent data makes you proactive to hit the target when the time is right.

With the help of intent data marketers can grab the leads while enhancing the chances of conversion.

Messaging and Content-

While you grab the right details and data through intent data, the next step is equally essential in using competent intent data to your advantage.

Appropriate messaging is a must to engage the prospects further ahead in the process.

With right intent data you will know how to specifically cater to each and every prospect. Personalization and customization in messaging and services can be easily facilitated by the use of intent data.

Different messaging for various different decision makers can be crafted for greater impact. This can help in creating strategic approach and messaging for better response. This is very critical in b2b sales and marketing. Once you know what to say and to whom, the results will start pouring in.

Conclusion-

This is a time for innovation and also for leveraging existing resources and creating new opportunities. While many marketers think retargeting and remarketing is essential, getting accustomed to new preferences of customers is equally essential for augmenting sales. Intent data can help with all that and more!

Your search for the right customer starts with the right target audience. A lot of B2B success depends upon how often you reach your defined target audience!

If you can widen your reach and find more prospects through multiple target audiences you naturally have more chances to find good leads that convert. One way to achieve this is through Content Syndication!

Promote your content with our extensive b2b content syndication lead generation campaigns to amplify your content campaigns 

The year 2020 brought a huge dent in terms of sales performance, customers’ willingness to buy and spend, ROI and many other factors.

While many could not achieve the ROI, others faced challenges in terms of losing existing customers and difficulty in acquiring new ones.

Come 2021 and things slowly started picking up. Many businesses shifted to the online business model, digitization boomed and people settled for tools and technology for communicating with customers and prospects more than ever before.

In the given scenario it is only wise to use content syndication to its optimal best.

2021 can prove to be incredibly beneficial for generating leads through content syndication.

People are present online; many have shifted to work from home mode hence more time is being spent on the internet for work and collaboration. Also, people are scrolling social media for opportunities and customers are all over the internet doing their own research and finding experts.

At this time the possibility of the right prospect finding you at the right place and right time is higher than ever. Therefore, content syndication is only going to be more and more popular with b2b in 2021 and in the future too.

Benefits of content syndication-

• Content syndication gives exposure to bigger audience, thus bringing more leads and increasing the possibilities of more conversions
• Content syndication is about posting content on third party sites those who have more reach and a more robust customer base and exposure to opportunities.
• Placing content on such sites can give your content high ranking and thus higher viewership. Naturally your content gets a SEO boost that can elevate your chances to get more opportunities
• With stronger content distribution, you are proactively reaching out to your target audience. This increases your chances to start getting response from a prospect instead of you running behind the leads.
• This is strong strategy for creating demand, increasing brand visibility and thereby creating an emotional connect with the audience through content distribution
• Content syndication is all about creating a scope for customers to get to know you well through your brand stories and content insights that you offer them
• It is also a great way to nurture leads who have already shown some interest in your services or products
• With content syndication you can retarget and reach out to past customers or those who didn’t get converted the first time

Know more about how you can convert leads with content syndication 

Creating incredible content isn’t enough if you are not distributing it through the right channels and consistently too.

It is time you look at how to optimize your content as content syndication could be you next lead magnet in 2021.

Timing is everything in b2b! Going ahead in 2021, it is also going to be about the right data being made available at the right time and for the relevant buyers to empower lead conversion.

Intent Data can make the impossible possible and get all the above parameters aligned and streamlined for you to succeed in b2b sales and marketing.

There is no doubt that the unprecedented surge in intent data is here to grow your business. So let us find out more about this powerful tool that brings you closer to conquering the lead generation challenges in b2b.

Download our latest E-book about lead generation techniques right here!

To go by the statistics, a recent survey showed that the vast majority of marketers, almost 94% of them agree and 38% strongly agree that using data to track the buyer intent can give sales and marketing the necessary competitive advantage in the year ahead. (Source- Ascend2)

Intellitech Solutions partners with Bombora, the leader in intent data, find out more 

The Right Timing-

Intent signals are used to decode the insights about specific buyer challenges and pain points and the overall buyer behavior. This is the strength of intent data.

It can also provide insights that can help you to be proactive and determine or predict the buyer behavior early on.
 

The timing about when and where the buyer would enter the market and what would he most likely buy is precisely the information that intent data provides you with through the intent signaling.

It sets the right time for you to be in front of the buyer or prospect and lets you take the course of action in a timely manner before they divert to other competitors.

It is all about timing, and any lag in timing can make you lose the opportunity. With so many choices available to the customer in the market today, being proactive can help tremendously.

The Right Buyer-

Intent data can enhance your chances to sell the right product or service to the right prospect at the right time. Through intent signals one can determine the intent of a buyer’s decision to act.

The right buyer is also searching for similar services or products such as yours and is ready to buy. Even those customers who are looking for valuable insights to be able to take a decision can be a prospective buyer. So, intent helps to identify such buyers in the open market and helps you to communicate with the right buyer at the right time.

The Right Data-

After all it is data that is the lifeline of b2b. Intent gives you data that is authentic.

This kind of data is obviously more appropriate, accurate and effective. With intent data you can list out priority targets or lists that can help you to know where to focus and when.

It can also help you with identifying new locations, new targets amid the wide spread market from all over the globe.

Conclusion-

What matters today in b2b sales and marketing is not just the revenue, but the relationship with your customer too.

With intent data you can not only get around the prospect at the right time, but to do so with the right approach and messaging is what matters the most.

What is the use of data if you can’t leverage it to build relationships?

Intent data is therefore the wholesome and comprehensive solution that b2b marketers have always wanted to get one step closer to closing deals and enhancing the ROI.

This is the third blog in our series of Intent data blogs. Here are the previous two blogs for you to read.

How to use Intent Data at its best to Augment B2B Business Growth

Why b2b companies should invest in Intent Data today and in the future