Intent data has changed the way data is consumed today and the way it can be adopted to augment B2B lead generation and demand generation in faster and more cost effective ways than ever before.
Acquiring the right data and getting the existing data right and also cleansed is both tricky and time consuming. Data has the capability to determine your outreach to the right prospects at the right time which can in turn affect your leads. We all know the importance of data cleansing and mining that is used to boost B2B leads. However, Intent data is the new power-house of B2B demand generation!
Intent data can allow you to create better demand generation strategies with more focused and customized solutions!
The behavioural information from Intent Data is crucial for B2B Sales. This behavioural data helps to nourish and build relationships with customers and help cater to them in better ways as per their needs.
Demand Generation done better:
Intent data can provide a better ground and more conducive ambience for demand generation to thrive. When you know whom to cater and how; you can do much better in terms of nurturing the prospect at each of the stages of the customer journey and thus get maximum conversions in lesser efforts.
When catering to a very fluid and complex market such as B2B; knowing the intentions of your buyers is extremely important in decision making processes such as reaching out to your prospects through email marketing; creating the sales pitch or building effective marketing and sales strategies.
Enhance your B2B lead performance with these benefits of Intent Data:
With deeper insights due to intent data, you can create better segmented lists, further enhancing your email marketing results with more open and click through rates
Depending upon the interaction with your customers and their behavioural analysis, you can now prioritise your lead generation and demand generation strategies. Having a better idea of the readiness of customers to buy your products or services can help you do better planning in order to optimise your strategies and act in a more timely manner for better results. With Intent data you can persuade your customers at the right time to make that final buying decision that can help impact your ROI positively
Intent data can help you to identify the market or prospects that are beyond the obvious and presently marked markets and audiences and thus help you to tap a bigger share of opportunities. Thus intent data can help open new avenues that you haven’t tried before or were unknown to you before
You can focus on only those targets that show higher chances of converting. This can save a lot of time and efforts of the sales teams as they can narrow down the most potential leads.
Intent Data can help foster collaboration between sales and marketing
- Fruitful interaction with target accounts
- Getting to know more active sales leads
- Establishing brand value coherently
- Reducing the sales cycles for potential leads
This collaboration between sales and marketing can help the teams to set common demand generation objectives, further augmenting the conversions.
Your B2B Partner:
Intellitech Solutions provides solutions that augment our customers business and create more ROI. We understand the changing needs and demands of a highly competitive market and therefore we partner with Bombara; the leader in intent data that collects B2B intent data and demographic information and also firmographic data at scale to help us serve our customers better!