It’s common knowledge today in the b2b domain that intent data is a potential tool for b2b marketers and it is helping companies to enhance lead generation and conversions. However, a lot still needs to be explored in terms of using intent data and actually implementing it for real-time results.
This blog will take you through the current state of intent data in the market and what marketers can learn from it to accelerate business growth.
B2B marketers today, need data that can bring tangible results in terms of sales and ROI! Lack of data isn’t really the problem today. However it’s important to know which data is really useful for your business. Maybe the data that you already have has a missing piece! And maybe that missing piece is the relevance factor or its actual usefulness in enhancing sales.
Intent data can solve your data challenges making it more actionable to help you get real-time results.
Intent data works on the principles of predictive intelligence providing marketers with invaluable insights that can help them to decide their next strategy or move. It can help them to stay prepared, know which prospect to talk to and when.
Sales is all about timing and in this tough competitive world, if you aren’t in front of your target prospect at the right time, they will simply move on to someone else.
This is exactly where intent data can empower your business strategies and provide the necessary fuel to capture and convert leads into sales.
As per research conducted by Ascend2, here is how marketers perceive the success of intent data in achieving their marketing objectives-
- 69% marketers found intent data somewhat successful
- 20% found it very successful
- 11% found it unsuccessful
All in all, a vast majority of marketers actually found intent data successful!
Here are some more research based statistics that reflect the change in the effectiveness of intent data observed by marketers over the past 12 months
So what is the present situation of intent data in the market? Before you decide to implement it in your strategy, know how marketers are already feeling about intent data-those marketers who have implemented intent data in their strategy already or are currently utilizing it in the process—
Here are some results from the research conducted by Ascend2 about what marketers feel about intent data-
- Nearly 78?el positively about intent helping them to achieve their marketing goals
- Nearly 38?scribe their feeling as confident
- While 40?el hopeful about intent data
- Against these, interestingly there’s only 1% of marketers who feel doubtful about intent data being useful to them
The overall results from these surveys and research findings look positive and point in only one direction— more and more marketers are feeling confident about intent data and many are finding it useful.
Here are some actionable uses of intent data –
Conclusion-
The knowledge around intent data is certainly increasing, however, marketers need to first assess their real need of intent data and then align their business objectives around intent data. For those of you who are serious about intent data, its best that you partner or work with a vendor for outstanding business outcomes. Since many companies are still warming up to the idea of intent data and are trying to find best ways to implement it; outsourcing it to an expert would be a wise business decision to make.
Intellitech Solutions partners with Bombora, the leader in intent data that collects B2B intent, demographic and firmographic data at scale! To know more, please call us at +1 617-669-4209
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