Trade shows, events and conferences have always been one of the most lucrative channels for generating leads and eventually more business. However, the impact of Covid-19 pandemic is huge and most businesses have lost great deal of opportunities in generating leads due to the cancellation of almost all the events.
As per the research statistics from Forbes, more than 35.3 million people planning to attend an event had to drop their plans. Many businesses and marketers are facing huge loses and are trying to cope up with this overwhelming situation. However, this calamity of catastrophic proportions is also forcing marketers to look at other viable options to keep their businesses running.
Let us discuss some of the most viable solutions that can help you keep generating leads and eventually bring more business, even in the absence of events and trade shows-
High Quality leads through Demand Generation:
Demand Generation involves comprehensive marketing tools and is a versatile and sophisticated method to directly generate revenues. Fuelled by inbound marketing, demand generation is a more holistic way of creating long lasting relationship with your prospects. Marketing and sales is closely aligned with demand generation and the results are high quality leads in no time.
Account Based Marketing:
With a more customized approach, Account Based Marketing proves to be the kind of focused effort that your business needs today in creating the desired results. This approach of ABM allows businesses to reverse-engineer sales and the aligned processes. By creating highly customized messaging, ABM targets specific customers addressing their specific needs. This increases the chances of achieving the objectives and thus APM works successfully and quickly in most cases.
Email Marketing:
Email Marketing can be a powerful tool for better outreach. Email marketing entails engaging the audiences with relevant, authentic and meaningful messaging and when done rightly, it is one of the best tools to attract leads. Robust database and focused messaging that is tailored differently for different buyer personas can fetch the desired results. This is the time to leverage the advantages of email marketing to the fullest and fetch more leads than ever.
If your business is facing challenges in lead generation due to the cancelled trade-shows and events, click here to get in touch with us now! Our experts will help you out now and in the future too!
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