B2B sales and marketing today is about how effectively you communicate the value of your solution to your customers and deliver results on time. It’s all about building relationships through personalized communication that is effective enough to convert the prospect into a paying customer. This is where email marketing comes into the picture. It is one of the most effective channels in b2b marketing communication and it can help you to generate the highest possible ROI.
Find out all about how to achieve the highest ROI and other benefits of email marketing in this blog.
As per research, almost 89% of marketers say that email marketing is their primary channel for lead generation. Email marketing is effective in terms of increasing brand awareness, engagement and enhanced lead conversions for higher ROI.
Higher Return on investment (ROI):
According to McKinsey, email is 40 times more effective than social at acquiring new customers. Research also suggests that email marketing generates the highest ROI amid other channels of marketing. While many marketers might wonder about how to achieve the right marketing mix; there is a high possibility that email marketing will always be an integral part of the core sales and marketing strategies in order to bring more leads and thus more business.
More conversions:
Emails are supposed to be opened and read so that the prospect knows who you are and how you are willing to help them. Did you know that email conversion rates are almost three times higher than social? Marketers have definitely realized the potential of email marketing and they are now focusing on strategizing their email marketing campaigns for higher open and click rates. Email is also a highly measurable tool, so it’s easier for the teams to keep a track of open and click rates, number of content asset downloads, and metrics that suggest conversions.
Long-term business relationships:
Emails today aren’t just about sales and conversions. The good thing about email marketing is that it also makes relationship-building less challenging. Email marketing can help you to reach out to a wider audience and enhance brand awareness. With email marketing, you can make your brand grow on your audience. It is also one of the most effective channels of communication when it comes to relationship building.
With a series of emails, you can attract, delight, and engage the audience until they convert into paying customers. This will happen when the prospects will see the value in your brand. You can build trust amid your target audience which can also help you in retargeting and building sustainable and long-term business relationships.
Conclusion:
There are plenty of marketing channels available today and marketers can choose the best channel that suits their business needs and goals. Email marketing is definitely one channel that is effective in terms of lead generation and conversions and is very much result-oriented. All one needs to do is to optimize email marketing that is based on solid strategies and incredible data.